| Description |
259 pages ; 23 cm |
| Series |
Sage annual reviews of communication research ; v. 10 |
|
Sage annual reviews of communication research ; v. 10
|
| Contents |
Mass communicators in context / James S. Ettema and D. Charles Whitney -- The product image : the fate of creativity in country music songwriting / John Ryan and Richard A. Peterson -- From craft to corporation : the impact of outside ownership on book publishing / Walter W. Powell -- Screen acting as work / Anne K. Peters and Muriel G. Cantor -- The producer as artist : commercial television / Horace M. Newcomb and Robert S. Alley -- The organizational context of creativity : a case study from public television / James S. Ettema -- Unconventional programs on commercial television : an organizational perspective / Joseph Turow -- Coping with television production / Robert Pekurny -- Print or broadcast : how the medium influences the reporter / Lee B. Becker -- Television journalists and their audiences / John P. Robinson, Haluk Sahin, and Dennis K. Davis -- The construction of election news : an observation study at the BBC / Michael Gurevitch and Jay G. Blumler -- By pen or by pocketbook? : voter understanding of congressional contenders / Peter Clarke and Susan H. Evans -- News and nonevents : making the visible invisible / Mark Fishman -- Mass communicator studies : similarity, difference, and level of analysis / D. Charles Whitney |
| Analysis |
Mass media organisations - Sociological perspectives |
| Notes |
"This is an authorized facsimile made from the master copy of the original book" |
| Bibliography |
Includes bibliographies |
| Subject |
Communication in organizations.
|
|
Creation (Literary, artistic, etc.)
|
|
Mass media.
|
| Author |
Ettema, James S.
|
|
Whitney, D. Charles (David Charles), 1946-
|
| LC no. |
81018437 |
| ISBN |
080391766X |
|
0803917678 |
|
