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Book Cover
Author McDonald, Malcolm.

Title How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John W. Leppard
Edition Second edition
Published Oxford : Heinemann Professional, 1988


Location Call no. Vol. Availability
 MELB  658.85 Mcd/Hts  DUE 28-01-20
Description 265 pages : illustrations ; 24 cm
Series The Marketing series
Marketing series (London, England)
Marketing series (London, England)
Contents Includes index
Notes "Published on behalf of the Institute of Marketing"
Includes index
Service industries. Salesmanship. - Manuals (BNB/PRECIS)
Bibliography Includes index
Subject Selling -- Service industries
Service industries -- Management.
Author Leppard, John.
Institute of Marketing.
ISBN 0434912883 (paperback)
0750619007 (1993 repr.)