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Book Cover
Author Hudson, Marian

Title The media game : an insider's guide to powerful publicity / by Marian Hudson
Published Melbourne : Longman Professional, 1994


Location Call no. Vol. Availability
 W'PONDS  659.2 Hud/Mga  AVAILABLE
Description xii, 204 pages ; 22 cm
Analysis Advertising
Mass media
Opinion manipulation
Overseas item
Public relations
Notes CIP confirmed
Includes index
Subject Communication textbook series. Public relations.
Mass media and business.
Mass media.
Public relations.
LC no. 93411627
ISBN 0582802342 (paperback)