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Book Cover
Book
Author Smith, Garry D., 1948-

Title Business strategy and policy / Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell
Published Boston : Houghton Mifflin, [1985]
©1985

Copies

Location Call no. Vol. Availability
 MELB  658.4012 Smi/Bsa 1985  AVAILABLE
Description xvi, 864 pages : illustrations ; 25 cm
Notes Includes bibliographical references and index
Bibliography Includes bibliographical references and index
Subject Business planning -- Case studies.
Business planning.
Industrial management.
Strategic planning -- Case studies.
Strategic planning.
Author Arnold, Danny R., 1948-
Bizzell, Bobby G.
LC no. 84080490
ISBN 0395357187