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Book Cover
Book
Author Randall, Geoffrey, 1938- author

Title Branding / Geoffrey Randall
Published London : Kogan Page, [1997]
London : Kogan Page, c1997
c1997
©1997

Copies

Location Call no. Vol. Availability
 MELB  658.827 Ran/Bra  TEMPORARILY UNAVAILABLE
 W'BOOL  658.827 Ran/Bra  TEMPORARILY UNAVAILABLE
Description 157 pages : illustrations ; 22 cm
Series Marketing in Action Series
Marketing in action series.
Notes Includes index
Bibliography Bibliography: pages [148]-150
Subject Advertising -- Brand name products.
Brand choice.
Branding (Marketing) -- Management.
Brand name products.
Branding (Marketing)
LC no. 00001332
ISBN 0749421266
Other Titles Branding : a practical guide to planning, organizing and strategy