Description |
107 pages : illustrations ; 25 cm |
Contents |
Ch. 1. Introduction: Perspectives on Porter / F. A. J. van den Bosch -- Ch. 2. Porter on business strategy / Bob de Wit -- Ch. 3. Business level strategy: Lessons from Shell / C. A. J. Herkstroter -- Ch. 4. Porter on corporate strategy / Ron J. H. Meyer and Henk W. Volberda -- Ch. 5. Corporate strategy from a Unilever perspective / F. A. Maljers -- Ch. 6. Porter on national and regional competitive advantage /Ard-Pieter de Man, Frans van den Bosch and Tom Elfring -- Ch. 7. The Netherlands: more than flower power / L. A. Geelhoed -- Ch. 8. Rotterdam seen through Porter-coloured glasses / R. M. Smit -- Ch. 9. From positions to places? / Ard-Pieter de Man -- Ch. 10. Porter's contribution to more general and dynamic strategy frameworks / Frans A. J. van den Bosch |
Bibliography |
Includes bibliographical references and index |
Subject |
Porter, Michael E., 1947-
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Management -- Case studies.
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Management.
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Strategic planning -- Case studies.
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Strategic planning.
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Genre/Form |
Case studies.
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Author |
Bosch, F. A. J. van den.
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Man, Adrianus Pieter de, 1967-
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LC no. |
97006829 |
ISBN |
0792398955 (hb : acid-free paper) |
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