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Book Cover
Book
Author Kress, Gunther, 1940-

Title Reading images : the grammar of visual design / Gunther Kress and Theo van Leeuwen
Published London ; New York : Routledge, 1995

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Description x, 288 pages
Contents Introduction: the grammar of visual design -- 1. The semiotic landscape: language and visual communication -- 2. Narrative representations: designing social action -- 3. Conceptual representations: designing social constructs -- 4. Representation and interaction: designing the position of the viewer -- 5. Modality: designing models of reality -- 6. The meaning of composition -- 7. The materiality of meaning: surface and inscription -- 8. The third dimension -- 9. Colourful thoughts (a postscript)
Summary "Reading Images focuses on the structures or 'grammar' of visual design - colour, perspective, framing and composition - and provides the reader with an invaluable 'tool-kit' for reading images, which makes it a must for anyone interested in communication, the media and the arts."--BOOK JACKET
Analysis Graphic design
Notes Includes index
Bibliography Includes bibliographical references and index
Subject Communication in design.
Graphic arts.
Industrial design coordination.
Semiotics.
Visual communication.
Author Van Leeuwen, Theo, 1947-
LC no. 95009798
ISBN 0415105994
0415106001