Limit search to available items
Book Cover
Book
Author Watson, James, 1936-

Title Media communication : an introduction to theory and process / James Watson
Published New York : St. Martin's Press, 1998

Copies

Location Call no. Vol. Availability
 MELB  302.23 Wat/Mca  AVAILABLE
Description x, 317 pages : illustrations ; 25 cm
Contents 1. Setting the Scene: Media in Context -- 2. The Language of Study -- 3. Audience: the Uses We Make of Media -- 4. Media in Society: Purpose and Performance -- 5. The News: Gates, Agendas and Values -- 6. Narrative: the Media as Storytellers -- 7. Pressures and Constraints in Media Production -- 8. In the Wake of Magellan: Research as Exploration -- 9. Ownership and Control: Ongoing Issues -- 10. Prising Open the Black Box: Media Effects Revisited -- 11. Cyberspace Calling?
Summary This book offers an accessible and engaging introduction to the role, practice and influence of mass media in contemporary society. Emphasising the social, cultural, political, and economic contexts in which the media operate, it provides the reader with a clear conceptual framework for understanding the process of communication, and media communication in particular. It discusses the influences and constraints on the construction of media messages, addressing questions such as the role and values of the media, the effect of ownership, and the processes behind the making of the news. This book also explores a range of debates and research findings on audiences and reception
Bibliography Includes bibliographical references (pages 282-297) and index
Subject Mass media.
LC no. 97041486
ISBN 0312212003
0312212011 (paperback)
0333683994 (Macmillan)
0333684001