1. The Economic Theory of the Consumer / Kenneth W. Clements, Saroja Selvanathan and E. Antony Selvanathan -- 2. Empirical Regularities in Consumption Patterns /Kenneth W. Clements and Saroja Selvanathan -- 3. Data-Analytic Techniques for Consumer Economics / E. Antony Selvanathan -- 4. Hypothesis Testing in Demand Analysis / Saroja Selvanathan -- 5. Undersized Samples and Demand Analysis / Dongling Chen -- 6. The Demand for Alcoholic Beverages / Kenneth W. Clements and Saroja Selvanathan -- 7. Advertising and Consumption: A Theoretical Analysis / E. Antony Selvanathan -- 8. The Effects of Advertising on Alcohol Consumption: An Empirical Analysis / E. Antony Selvanathan -- 9. Rotterdam Model in Forecasting: An Application to the Alcohol Market / E. Antony Selvanathan -- 10. Aggregation and Consumer Demand / E. Antony Selvanathan