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Author Peterson, Robert A. (Robert Allen), 1944-

Title Constructing effective questionnaires / Robert A. Peterson
Published Thousand Oaks, Calif. ; London : Sage Publications, [2000]


Location Call no. Vol. Availability
 W'BOOL  300.723 Pet/Ceq  AVAILABLE
Description viii, 143 pages : illustrations ; 26 cm
Contents Machine derived contents note: Questions and Answers -- The Process of Questionnaire Construction -- Open- and Closed-End Questions -- Constructing and Wording Questions -- Rating Scales -- Asking Specific Questions -- Questionnaire Structure and Evaluation
Summary Annotation. At the heart of all successful survey research is asking the right questions. Constructing Effective Questionnaires is intended for all who commission, conduct, and evaluate research based on asking questions. This book offers Robert Peterson's pragmatic perspective on questionnaire construction - one based on a balance of personal experience plus in-depth knowledge of the conceptual and methodological literature of the behavioral sciences. From specific question wording to overall questionnaire design, the book is a comprehensive guide to this critical element of survey research. Throughout the book, Peterson repeatedly stresses the importance of empirically testing and evaluating questions, not only to identify whether they work, but also "why" they work
Bibliography Includes bibliographical references: (pages 121-130) and indexes
Audience Scholarly & Professional SAGE Publications, Incorporated
Subject Questionnaires -- Methodology.
Social surveys -- Methodology.
LC no. 99006876
ISBN 0761916407 (cased)
0761916415 (paperback)