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Author Bauman, Robert P. (Robert Patten), 1931-

Title From promise to performance : a journey of transformation at SmithKline Beecham / Robert P. Bauman, Peter Jackson, and Joanne T. Lawrence
Published Boston : Harvard Business School Press, [1997]


Location Call no. Vol. Availability
Description xi, 302 pages : illustrations ; 25 cm
Contents Introducing the five requisites -- The story of Beecham -- Defining a merger of equals -- Selling a new and better company -- Now we are one -- Starting at the top -- The launch of simply better -- Developing the road map for the simply better way -- Making change the strategy -- Becoming the simply better healthcare company -- a continuing journey -- Last thoughts -- Epilogue
Summary The team that lead the merger of SmithKline Beckman and the Beecham Group into SmithKline Beecham and made it into a leading international healthcare company discuss their actions, thinking, successes, failures, and learnings from the experience
Analysis Pharmaceutical industry Great Britain Management
Pharmaceutical industry United States Management
SmithKline Beecham Pharmaceuticals Management
Notes Includes index
Bibliography Includes bibliographical references (pages 287-290) and index
Subject SmithKline Beecham Pharmaceuticals -- Management.
SmithKline Beecham Pharmaceuticals.
Pharmaceutical industry -- Great Britain -- Management.
Pharmaceutical industry -- United States -- Management.
Drug Industry -- organization & administration.
Organizational Case Studies.
Organizational Innovation.
United Kingdom.
United States.
Author Jackson, Peter, 1943-
Lawrence, Joanne T.
LC no. 96010892
ISBN 0875846343 alkaline paper
OTHER TI netLibrary