| Description |
xvii, 433 pages : illustrations ; 25 cm |
|
regular print |
| Series |
The Wiley event management series |
|
Wiley event management series.
|
| Contents |
Part 1: The entertainment and event production industry -- 1. The entertainment economy: big business -- 2. Global opportunities for event entertainment and production -- 3. Becoming a leader in the event entertainment and production fields -- 4. Opprtunities for future growth and development -- Part 2: Researching, designing, and planning production and event entertainment -- 5. How to research the needs and resources for your event -- 6. Managing the creative process -- 7. Strategic planning for event production and entertainment -- 8. Financial planning and management: how to measure the return on event entertainment -- Part 3: Coordinating event entertainment and production -- 9. Selecting and contracting event production and entertainment vendors -- 10. Entertainment management companies, agents, managers, and headline entertainment -- 11. Monitoring entertainment and production to ensure continuous quality -- 12. Reducing risk: assessment, intervention, and control -- 13. Music licensing -- Part 4: Best practices and creative strategies in event entertainment and production -- 14. Best practices in event entertainment and production -- 15. The standard aspects of multimedia production -- 16. The future of event production and entertainment |
| Summary |
From assessing the client's need for entertainment at an event to hiring the talent and coordinating the nuts-and-bolts production details, this book equips event planners witht he tools they need to effeciently produce and manage the right entertainment for any event. Along with an insightful overview of how entertainemnt fits into an event, discussions cover how entertainment differs between association, corporate and not-for-profit events |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online via the World Wide Web, by subscription to Books24x7 (BusinessPro) |
| Subject |
Entertaining -- Planning.
|
|
Special events -- Planning.
|
|
Business entertaining.
|
| Author |
Books24x7, Inc.
|
| LC no. |
2003006735 |
| ISBN |
0471263060 (hardback) |
|
