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Book Cover
E-book
Author Willis, Gordon B. (Gordon Bruce)

Title Cognitive interviewing : a tool for improving questionnaire design / Gordon B. Willis
Published Thousand Oaks, Calif. : Sage Publications, [2005]
©2005
Online access available from:
Sage Research Methods Online Books    View Resource Record  

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Description 1 online resource (xii, 335 pages) : illustrations
Contents Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions
Summary The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those inquiries
Bibliography Includes bibliographical references (pages 299-319) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Print version record
Subject Cognition.
Interviewing.
Psychology -- Research -- Methodology.
Questionnaires -- Methodology.
Social sciences -- Research -- Methodology.
Social surveys -- Methodology.
Genre/Form Biographies.
Form Electronic book
ISBN 1412983657
9781412983655
(cloth ; acid-free paper)
(paperback)
(cloth ; acid-free paper)
(paperback)