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Book Cover
Author Willis, Gordon B. (Gordon Bruce)

Title Cognitive interviewing : a tool for improving questionnaire design / Gordon B. Willis
Published Thousand Oaks, Calif. : Sage Publications, [2005]
Online access available from:
Sage Research Methods Online Books    View Resource Record  


Description 1 online resource (xii, 335 pages) : illustrations
Contents Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions
Summary The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those inquiries
Bibliography Includes bibliographical references (pages 299-319) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Print version record
Subject Cognition.
Psychology -- Research -- Methodology.
Questionnaires -- Methodology.
Social sciences -- Research -- Methodology.
Social surveys -- Methodology.
Genre/Form Biographies.
Form Electronic book
ISBN 1412983657
(cloth ; acid-free paper)
(cloth ; acid-free paper)