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Book Cover
Author Trott, Paul.

Title Innovation management and new product development / Paul Trott
Edition Third edition
Published Upper Saddle River, NJ : Financial Times Prentice Hall, 2005


Location Call no. Vol. Availability
 MELB  658.575 Tro/Ima 2004  AVAILABLE
Description 536 pages : illustrations ; 25 cm
Contents 1. Innovation management : an introduction -- 2. The context of innovation and the role of the state / Ufuk M. Cakmakci -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development : an introduction -- 9. Managing R & D projects -- 10. The role of technology transfer in innovation -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. Market research and its influence on new product development -- 15. Managing the new product development team
Summary "Innovation Management and New Product Development, 3rd edition, synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arquments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy."--BOOK JACKET
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references and index
Subject Technological innovations -- Management.
Industrial management.
Product management.
Author Tiemens, Darrell (Lecturer)
LC no. 2004053300
ISBN 0273686437 paperback
Other Titles Innovation management and new product development (Trott : 3rd ed.)