| Description |
xxvi, 402 pages ; 25 cm |
| Summary |
"Blog! How the Newest Media Revolution is Changing Politics, Business, and Culture takes you inside the minds and hearts of the world's most influential bloggers. People like former Howard Dean campaign manager Joe Trippi, who pioneered the use of political blogs as grassroots organizing tools and fund-raising vehicles - and in the process changed political campaigning forever. Or Robert Scoble, a Microsoft employee who, through his candid blog postings, accomplished what hundreds of millions of dollars in Microsoft image advertising could not - the humanizing of a company once reviled as a monopolistic bully. Or former child star Wil Wheaton (Stand by Me and Star Trek: The Next Generation), who captivated millions with his blog postings about the humiliations of a struggling actor and eventually launched a new career for himself as a respected author with two books to his credit. From celebrity-activist Arianna Huffington to the Web philosopher Clay Shirky, this book brings you many of the world's A-list bloggers in their own fresh and uncensored voices."--BOOK JACKET |
| Bibliography |
Includes bibliographical references |
| Subject |
Blogs.
|
|
Mass media -- Influence.
|
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Online journalism.
|
| Author |
Burstein, Daniel.
|
|
De Keijzer, Arne J.
|
|
Berger, Paul.
|
| ISBN |
1593151411 hardback |
|
9781593151411 hardback |
|
