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Book Cover
Author Brader, Ted.

Title Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader
Published Chicago : University of Chicago Press, 2006


Location Call no. Vol. Availability
 MELB  324.73 Bra/Cfh  AVAILABLE
Description xvi, 280 pages ; 24 cm
Series Studies in communication, media, and public opinion
Studies in communication, media, and public opinion.
Contents Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
Bibliography Includes bibliographical references and index
Subject Political psychology.
Advertising, Political.
Communication in politics.
Persuasion (Psychology)
Emotions and cognition.
LC no. 2005009159
ISBN 0226069885 cloth alkaline paper
0226069893 paperback alkaline paper