| Description |
1 online resource (xxxi, 496 pages) : illustrations (some color) |
| Contents |
Ch. 1. Welcome to event leadership for a new world -- Ch. 2. Models of global event leadership -- Ch. 3. Developing and implementing the event plan -- Ch. 4. Management of human resources and time -- Ch. 5. Financial administration -- Ch. 6. Event leadership -- Ch. 7. Managing vendor contracts -- Ch. 8. On-site management -- Ch. 9. Accommodating special needs -- Ch. 10. Advertising, public relations, promotions, and sponsorship -- Ch. 11. Online marketing -- Ch. 12. Risk management : legal and financial safeguards -- Ch. 13. Morality, law, and ethics in event management -- Ch. 14. Technology for modern event management -- Ch. 15. Advancing your career in the twenty-first century |
| Summary |
"In this new Fourth Edition, Dr. Joe Goldblatt, CSEP, imparts all the logistical know-how and theoretical understanding event managers need, with a new focus on honing the skills, knowledge, and ability required to become a true leader. Taking into account the industry's new global nature, Goldblatt covers the new skill set leaders need in order to deal with other cultures, societies, and business practices."--Jacket |
| Bibliography |
Includes bibliographical references (pages 433-451) and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Special events -- Management.
|
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SOCIAL SCIENCE -- Customs & Traditions.
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Special events -- Management
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Communication événementielle.
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Entreprise.
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Événement spécial.
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Gestion de projet.
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| Genre/Form |
Guide (Descripteur de forme)
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| Form |
Electronic book
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| ISBN |
0470076550 |
|
9780470076552 |
|
0471450375 |
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9780471450375 |
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9780471792666 |
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0471792667 |
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9781280448560 |
|
1280448563 |
|
