| Description |
xii, 194 pages ; 24 cm |
| Contents |
1 Introduction -- 2 Planning the online survey -- 3 Sampling -- 4 Writing survey questions -- 5 Designing and developing the survey instrument -- 6 Conducting the survey -- 7 Processing and analyzing the survey data -- 8 Reporting the survey results -- 9 Concluding comments |
|
List of tables & figures -- Preface -- Introduction -- What is a survey? -- Why is a book specific to online survey research needed? -- When should an online survey be used? -- Online survey research -- Summary -- Planning the online survey -- E-mail surveys -- Internet/Intranet (Web page) surveys -- What to consider when buying survey software and selecting a Web survey host -- Survey objectives -- Survey timelines -- Survey research ethics -- Summary -- Sampling -- Populations and samples -- Sampling techniques for Internet surveys -- Sources of error in online surveys -- Summary -- Writing survey questions -- General considerations -- Validity of measurement -- Respondet-centered threats to validity -- Question format and wording -- Level of measurement -- Demographic questions -- Pretesting -- Summary -- Designing and developing the survey instrument -- Questionnaire design -- Making your survey accessible to everyone -- Ensuring that participants respond only once -- Summary -- Conducting the survey -- Methods of recruitment -- Increasing the response rate -- Thank-you notes -- Summary -- Processing and analyzing the service data -- Planning for data analysis -- Tracking the surveys -- Creating a codebook for e-mail surveys -- Data cleaning -- Data transformation -- Descriptive statistics -- Inferential statistics -- Summary -- Reporting the survey results -- Preliminary considerations -- Format of a survey report -- Oral presentations -- Poster session presentations -- Visual aids -- Matching survey results to type of display -- Distributing results using a Web-based survey development tool -- Summary -- Concluding comments -- Opportunities and challenges in online survey research -- Benefits of online surveys -- The future of online survey research -- Appendix A: Resource guide -- Appendix B: Probability sampling review -- Appendix C: Basic demographic questionnaire -- Appendix D: Sample e-mail invitation -- Appendix E: Sample snail mail invitation -- Appendix F: Review of basic summary statistics -- Appendix G: Sample of survey monkey's basic results report -- Glossary -- References -- Index -- About the authors |
| Summary |
"Online surveys provide promising opportunities in today s technological world. Conducting Online Surveys is a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research such as selecting software, designing Web-based questionnaires, and sampling from online populations." "This is an excellent supplemental text for advanced undergraduate and graduate courses on survey research methods across the Social, Behavioral, and Health Sciences, in particular Sociology, Marketing, Education, Public Health, Political Science, Education, and Mass Communication."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Social surveys -- Methodology.
|
|
Internet questionnaires.
|
| Author |
Ritter, Lois A.
|
| LC no. |
2006029888 |
| ISBN |
9781412937535 (cloth : alk. paper) |
|
9781412937542 (paperback: alk. paper) |
|
