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Book Cover
Book
Author Moor, Liz.

Title The rise of brands / Liz Moor
Published Oxford, U.K. ; New York, N.Y. : Berg, 2007

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 WATERFT BUSINESS  658.827 Moo/Rob  TEMPORARILY UNAVAILABLE
Description xi, 188 pages : illustrations ; 24 cm
Contents The rise of brands -- The brand in history -- Brands, culture, and economy -- Branded spaces -- Intellectual and other forms of property -- National brands and global brands -- Conclusion
Summary "Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power." "Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society."--BOOK JACKET
Bibliography Includes bibliographical references and index
Subject Branding (Marketing)
Brand name products -- History.
Branding consultants.
Intellectual property -- Management.
Marketing -- Social aspects.
LC no. 2007031786
ISBN 9781845203832 cloth
1845203836 cloth
9781845203849 paperback
1845203844 paperback