| Description |
1 online resource (x, 197 pages) : illustrations |
| Contents |
Understanding marketing planning -- How marketing planning fits with corporate planning -- The strategic marketing planning process and the marketing plan -- Defining markets and segments prior to planning -- Understanding products and services prior to planning -- Setting marketing objectives and strategies -- Advertising and sales promotion strategies -- Sales strategies -- Price strategies -- Place (distribution and customer service) strategies -- Information and organization -- Making marketing planning work -- Next steps |
| Summary |
Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Marketing -- Planning
|
|
Marketing -- Management.
|
|
BUSINESS & ECONOMICS -- Green Business.
|
|
Marketing -- Management
|
|
Marketing -- Planning
|
| Form |
Electronic book
|
| ISBN |
9780749452841 |
|
0749452846 |
|
0749451491 |
|
9780749451493 |
|
1281092053 |
|
9781281092052 |
|
9786611092054 |
|
6611092056 |
|
