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Book Cover
Author Mitchell, Paul (Paul Douglas), 1953-

Title Communication-based assessment for bank operations / Paul Mitchell, Karla Chaman-Ruiz
Published Washington, D.C. : World Bank, [2007]
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Description 1 online resource (vii, 47 pages) : illustrations
Series World Bank working paper, 1726-5878 ; no. 119
World Bank working paper ; no. 119
Contents Preface; Acknowledgments; 1. Introduction; 2. Framework; 3. The Development Communication Methodology; List of Figures; 4. The Communication-Based Assessment (CBA); 5. Opening the Dialogue: Components of the Communication-Based Assessment; List of Boxes; 6. Contribution of the CBA to Operational Projects; References
Summary All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm
Bibliography Includes bibliographical references (page 47)
Notes Print version record
Subject World Bank.
Communication in economic development.
Development banks -- Management.
Form Electronic book
Author Chaman-Ruiz, Karla.
LC no. 2007299878
ISBN 0821371665 (eISBN)
9780821371664 (eISBN)