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Book Cover
Author MacRury, Iain.

Title Advertising / Iain MacRury
Published London ; New York : Routledge, [2009]
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Description 1 online resource (xvii, 318 pages) : illustrations
Series Routledge introductions to media and communications
Routledge introductions to media and communications.
Contents Advertising and common sense -- Advertising agencies : mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology
Bibliography Includes bibliographical references (pages 289-314) and index
Notes Print version record
Subject Advertising.
Form Electronic book
ISBN 0203493192 (electronic bk.)
9780203493199 (electronic bk.)