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Book Cover
E-book
Author Kress, Gunther R.

Title Multimodality : a social semiotic approach to contemporary communication / Gunther Kress
Published London ; New York : Routledge, 2010
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Description 1 online resource (xviii, 212 pages, 4 unnumbered pages of plates) : illustrations (some color)
Contents Book Cover; Title; Copyright; Contents; Illustrations; Preface; Acknowledgements; 1 Where meaning is the issue; 2 The social environment of contemporary communication; 3 Communication: shaping the domain of meaning; 4 A social-semiotic theory of multimodality; 5 Mode; 6 Meaning as resource: 'naming' in a multimodal social-semiotic theory; 7 Design and arrangements: making meaning material; 8 Multimodal orchestrations and ensembles of meaning; 9 Applying the theory: learning and evaluation; identity and knowledge
Summary Multimodality is a sub-field of communication studies which looks beyond language to the multiple modes of communicating or making meaning - from images to sound and music. This book offers a comprehensive theoretical framework for the study of this topic providing sample analyses and suggestions for further reading
Bibliography Includes bibliographical references (pages 198-204) and index
Notes Print version record
Subject Communication.
Semiotics.
Form Electronic book
ISBN 0203970039 (electronic bk.)
0415320607 (hardback ; alk. paper)
0415320615 (paperback; alk. paper)
9780203970034 (electronic bk.)
9780415320603 (hardback ; alk. paper)
9780415320610 (paperback; alk. paper)