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Book Cover
Author Czinkota, Michael R.

Title Global business : positioning ventures ahead / Michael R. Czinkota, Ilkka A. Ronkainen
Published New York : Routledge, 2011
Online access available from:
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Description 1 online resource (xviii, 250 pages) : illustrations, digital
Contents The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global presence -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business
Summary Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Export marketing.
International trade.
Form Electronic book
Author Ronkainen, Ilkka A.
ISBN 0203875109 (electronic bk.)
9780203875100 (electronic bk.)
Other Titles Positioning ventures ahead