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Title Achieving excellence in fundraising / Eugene R. Tempel, Timothy L. Seiler, and Eva E. Aldrich, editors ; foreword by Paulette Maehara
Edition Third edition
Published San Francisco : Jossey-Bass, [2011]
©2011
Online access available from:
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Description 1 online resource (xxxvii, 506 pages) : illustrations
Series Essential texts for nonprofit and public leadership and management
Essential texts for nonprofit and public leadership and management.
Contents Fundraising : the art of relationship building -- Structuring your fundraising -- Discovering what donors value -- The art of solicitation and stewardship -- Involving volunteers in fundraising -- Managing the fundraising process -- Ethics and accountability -- Your career in fundraising
Summary "Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. This book provides a conceptual foundation for the fund raising profession, thoroughly examining its principles, strategies and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities. Edited by Gene Tempel, Executive Director of Indiana University's Center on Philanthropy, this third edition of the Rosso's fund raising classic both retains the original philosophical principles of the first edition and offers new insights on recent fund raising developments. Each chapter has been updated, and Tempel has added new sections on technology and fund raising, the internet, women as donors, stewardship, and fund raising as a profession. Authors include such fund raising luminaries as Tim Seiler, Dwight Burlingame, Lilya Wagner, Mal Warwick, Kay Sprinkel Grace and Kim Klein"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Fund raising.
Form Electronic book
Author Aldrich, Eva E., 1963-
Rosso, Henry A., 1917-1999. Achieving excellence in fund raising.
Seiler, Timothy L., 1946-
Tempel, Eugene R., 1947-
LC no. 2010037986
ISBN 0470902310 (electronic bk.)
0470902345 (electronic bk.)
9780470902318 (electronic bk.)
9780470902349 (electronic bk.)
(hardback)
(hardback)