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Title Sports media : transformation, integration, consumption / edited by Andrew C. Billings
Published New York : Routledge, 2011


Location Call no. Vol. Availability
 MELB  070.449796 Bil/Smt  AVAILABLE
Description xiii, 216 pages : illustrations ; 24 cm
Series Electronic media research series
Electronic media research series.
Contents Introduction / Andrew C. Billings -- Keeping score: reflections and suggestions for scholarship in sports and media / Walter Gantz -- Theorizing the sports- television dream marriage: Why sports fit television so well / Michael Real -- The power of a fragmented collective: Radical pluralist feminism and technologies of the self in the sports blogosphere / Marie Hardin -- Mocking the fan for fun and profit: Sports dirt, fanship identity, and commercial narratives / Lawrence A. Wenner -- Fair ball?: Exploring the relationship between media sports and viewer morality / Arthur A. Raney -- Sports media: Beyond broadcasting, beyond sports, beyond societies? / David Rowe -- Tweets and blogs: Transformative, adversarial, and integrative developments in sports media / Jimmy Sanderson and Jeffrey W. Kassing -- From analysis to aggression: The nature of fan emotion, cognition and behavior in internet sports communities / Lance V. Porter, Chris Wood, and Vincent L. Benigni -- The less you say: An initial study of gender coverage in sports on Twitter / Lauren Reichart Smith -- Sport, identities, and consumption: The construction of sport at / Lindsey J. Meân -- Reaction time: Assessing the record and advancing a future of sports media scholarship / Andrew C. Billings
Summary "Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media"--Provided by publisher
"This book incorporates many points of view that jointly explore the power inherent in a sports event, whether it is a megasports event such as the Olympics or World Series that is viewed by millions, or a niche sports event such as a college volleyball game that still has been found to have a demonstrable and loyal following. Wenner (1998) coined the term "mediasport" to represent the fusion of these two entities. This book evolves from Wenner's conception, as it covers the national and the international, the male and the female, the athlete and the fan, the traditional and the new. Nevertheless, within all of these wide-ranging issues, the book still underscores information that answers fundamental questions for academics, including: - Who consumes mediasport? - Why do they consume mediasport? - What are the perceived benefits from consuming mediasport? - What is the difference between watching and consuming mediasport? - How do traditional media interact with new media to form modern notions of mediasport? - What trends are increasing within mediasport? - What trends are dissipating within mediasport? - What are the effects of mediasport within modern society? And, perhaps most importantly: - What can the academic community do to advance the understanding and knowledge base within mediasport scholarship? "--Provided by publisher
Bibliography Includes bibliographical references and index
Subject Mass media and sports.
Sports -- Social aspects.
Author Billings, Andrew C.
LC no. 2011006512
ISBN 0415883687 (hardback)
9780415883689 (hardback)
OTHER TI ProQuest Ebook Central