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Book Cover
Author Patricia MarĂ­a.

Title Brand management for international hotels / Maria Patricia
Edition First edition
Published Chandni Chowk, Delhi : Global Media, 2009
Online access available from:
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Description 1 online resource
Summary Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA)
Notes Title from PDF title page (viewed May 7, 2009)
Subject Brand loyalty.
Branding (Marketing)
Hospitality industry -- Marketing.
Product management.
Form Electronic book
ISBN 1282968181
9380075634 (electronic bk.)
9789380075631 (electronic bk.)