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Author Tungate, Mark, 1967-

Title Branded beauty : how marketing changed the way we look / Mark Tungate
Published London ; Philadelphia, PA : Kogan Page, [2011]
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource (1 volume)
Contents Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
Summary Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who've made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. Full of fascinating detail on great names such as Revlon, Est?e Lauder, L'Or?al and Max Factor, Branded Beauty looks at the history of the beauty industry and considers its future
Bibliography Includes bibliographical references
Notes Print version record
Subject Advertising -- Cosmetics.
Branding (Marketing)
Cosmetics industry.
Form Electronic book
ISBN 0749461829
Other Titles How marketing changed the way we look