| Description |
1 online resource (xx, 268 pages) |
| Contents |
Persuasive leadership in life and work -- Using aesthetics and the arts in persuasive leadership -- Using words effectively in persuasive speech and writing -- Persuasive leadership and rhetoric principles -- Persuasive leadership-planning considerations -- Audience characteristics -- Leader-follower emotional ties -- Creating positive responses in sub-leaders and followers -- Persuasive leadership and change -- Strategic plans as a persuasive tool -- Harmful persuasion -- Self-leadership -- Persuasive variations in different settings -- Achieving trust and cooperation -- The noble persuasive leader -- Leadership emergence -- Handling problems and failure -- Why become a persuasive leader? |
| Summary |
The communication aspect of leadership - to actively engage your followers and achieve understanding and motivation whilst making the message memorable - has never been more important. Using vivid lessons and examples from spheres outside business organization, The Persuasive Leader explores the leader's role as a communicator and teaches the fundamental principles of successful leadership. This book provides insights and principles about persuasive leadership from a broad range of human experiences. It draws on examples of persuasive leaders and persuasive leadership principles from the perfo |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Leadership.
|
|
Persuasion (Psychology) in organizations.
|
|
Communication in management.
|
|
POLITICAL SCIENCE -- Political Process -- Leadership.
|
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Communication in management
|
|
Leadership
|
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Persuasion (Psychology) in organizations
|
| Form |
Electronic book
|
| Author |
Flood, Patrick C
|
| ISBN |
9781119206972 |
|
1119206979 |
|
9780470973356 |
|
0470973358 |
|
9781283279925 |
|
1283279924 |
|
9786613279927 |
|
6613279927 |
|
0470688289 |
|
9780470688281 |
|
