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Book Cover
Author Cunningham, Rob.

Title Smoke & mirrors : the Canadian tobacco war / Rob Cunningham ; foreword by Jake Epp ; introduction by Judith Mackay
Published Ottawa : International Development Research Centre, [1996]
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (xix, 361 pages) : illustrations
Contents Foreword; Preface; Acknowledgments; Introduction: Tobacco, Development, and the Canadian Experience; Part I. Setting the Stage: Wealth Versus Health; Part II. Early Battles; Part III. Key Issues: The Major Battlegrounds; Part IV. Strategies of the Combatants; Part V. The War Goes Global; Part VI. Winning the War: An Agenda for Victory; Part VII. Final Thoughts; Postscript; Appendix 1: Canadian Cigarette Brand Family Ownership by Company; Appendix 2: Chronology; Appendix 3: Federal Health Ministers Since 1944; Appendix 4: World Conferences on Tobacco and Health
Summary Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year old conflict that began to escalate in the 1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful tobacco industry. Author Rob Cunningham exposes the industry's deception and tactics; and describes in fascinating detail the bitter campaigns to maintain high tobacco taxes, ban tobacco advertising, eliminate tobacco sponsorships, require plain packaging, mandate clear health warnings, and prohibit smoking
Bibliography Includes bibliographical references (pages 310-339) and index
Notes Print version record
Subject Smoking -- Canada -- Prevention.
Tobacco industry -- Canada.
Public Policy.
Smoking Prevention.
Tobacco Industry -- legislation & jurisprudence.
Form Electronic book
ISBN 0889367558 (print)
155250025X (electronic bk.)
9780889367555 (print)
9781552500255 (electronic bk.)
Other Titles Smoke and mirrors