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Book Cover
E-book
Author Chambers, Jason.

Title Madison Avenue and the color line : African Americans in the advertising industry / Jason Chambers
Published Philadelphia, Pa. : University of Pennsylvania Press, ©2008

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Description 1 online resource (322 pages) : illustrations, portraits, facsimiles
illustration
Series EBL-Schweitzer
Contents Introduction -- 1. The rise of Black consumer marketing -- 2. The Jackie Robinsons of advertising and selling -- 3. Civil rights and the advertising industry -- 4. Affirmative action and the search for white collars -- 5. The golden age -- Epilogue -- Notes -- Index -- Acknowledgments
Summary "For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture." "Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry."--Jacket
Bibliography Includes bibliographical references (pages 273-306) and index
Notes In English
Subject Advertising -- United States -- History
African American consumers.
African Americans and mass media.
African Americans in advertising.
HISTORY -- United States -- 20th Century.
Advertising
African American consumers
African Americans and mass media
African Americans in advertising
United States
Genre/Form History
Form Electronic book
ISBN 9780812203851
0812203852
9781283897938
1283897938
Other Titles African Americans in the advertising industry