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Book Cover
Streaming video

Title Merchandising : the store as persuasion

Published [San Francisco, California, USA] : Kanopy Streaming, 2014
Online access available from:
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Description 1 online resource (1 video file, 25 min. 2 sec.) : digital, stereophonic, sound, color
Summary A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science
Event Originally produced by Marcom Projects in 2002
Notes Originally produced [Lake Zurich, Ill.], Learning Seed, c2002
Mode of access: World Wide Web
Subject Marketing research.
Advertising -- Psychological aspects.
Persuasion (Psychology)
Consumer behavior.
Video recordings for the hearing impaired.
Children's films.
Genre/Form Video recordings.
Form Streaming video