| Description |
1 online resource (xxvi, 274 pages) : illustrations |
| Contents |
Chapter 1. The Need for the ROI Methodology in the Meetings and Events Industry -- Ch. 2. The ROI Methodology: A Brief Overview -- Ch. 3. The Alignment: Defining Needs and Objectives -- Ch. 4. Measuring Inputs and Indicators -- Ch. 5. Measuring Reaction and Perceived Value -- Ch. 6. Measuring Learning and Confidence -- Ch. 7. Measuring Application and Implementation -- Ch. 8. Measuring and Isolating the Impact of Meetings and Events -- Ch. 9. Monetary Benefits, Costs, and ROI -- Ch. 10. Intangible Benefits -- Ch. 11. Reporting Results -- Ch. 12. Implementing and Sustaining the Evaluation System -- How Results-Based Are Your Meetings and Events? Survey for Executives, Clients, and Managers |
| Summary |
"The meetings industry is in need of a standardized definition and approach to calculate the ROI (return on investment) on association conferences, corporate marketing events, user group meetings, management retreats, incentive travel programs, trade shows, sponsorship participation, etc. Through a standardized approach, all involved in meetings and events can strengthen their value proposition. The ROI Methodology, to be covered in this book, was developed by Dr. Jack J. Phillips in the 1970s, refined through application and use in the 1980s and implemented globally during the 1990s. Currently over 2,000 organizations are using this ROI Methodology within training and development, human resources, performance improvement, technology and now meeting/event initiatives. It is estimated that at least 5,000 impact studies are conducted annually in these areas. This book will bring the methodology to meetings-industry and association executives"--Resource description p |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record |
| Subject |
Business meetings -- Evaluation.
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Congresses and conventions -- Evaluation.
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Rate of return.
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Seminars -- Evaluation.
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Special events -- Evaluation.
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Trade shows -- Evaluation.
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| Form |
Electronic book
|
| Author |
Breining, M. Theresa.
|
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Phillips, Patricia Pulliam.
|
| ISBN |
0080557112 |
|
9780080557113 |
|
9780750683388 |
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