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Book Cover
Author Longest, Beaufort B., Jr., author

Title Health program management : from development through evaluation / Beaufort B. Longest, Jr
Edition Second edition
Published San Francisco, CA : Jossey-Bass & Pfeiffer, [2015]
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource
Series Jossey-Bass Public Health
Jossey-Bass Public Health
Contents The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation
Summary "Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher
Notes Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher
Subject Health planning.
Health services administration.
Organizational change.
Health Planning -- methods.
Health Services Administration.
Organizational Innovation.
Program Evaluation.
Total Quality Management.
Form Electronic book
LC no. 2014016526
ISBN 1118834631 (electronic bk)
1118834763 (electronic bk)
9781118834633 (electronic bk)
9781118834763 (electronic bk)
Other Titles Managing health programs and projects