Title Legacy, sustainability and CSR at mega sport events : an analysis of the UEFA EURO 2008 in Switzerland / Pierre Lienhard, Holger Preuss ; with a foreword by Dr. h.c. Adolf Ogi, Former President (1993 and 2000) and Federal Councillor (1988-2000) of the Swiss Confederation, Former Special Advisor on Sport for Development and Peace to the Secretary General of the United Nations (2001-2007)

Published Wiesbaden : Springer Gabler, 2014

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Description 1 online resource (xx, 255 pages) : illustrations Series Event- und Impaktforschung Event- und Impaktforschung. Contents Corporate Governance & Corporate Social Responsibility -- Cultural and Societal Sustainability of Mega Events -- The Policy Makers for Mega Sporting Events Summary The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008. Contents Corporate Governance & Corporate Social Responsibility Cultural and Societal Sustainability of Mega Events The Policy Makers for Mega Sporting Events Target Groups Lecturers and scholars in political-, economical and sports science Practitioners in the fields of sport-, event-, marketing and project management, decision makers from sports governing bodies, the public authority The Authors Pierre Lienhard, Executive Master in European Sport Governance (at the Political Studies Institute of Paris (Sciences Po), France; Sports Business Professional, Switzerland. Univ.-Prof. Dr. Holger Preuss is Professor for Sport Economics and Sport Sociology at the Johannes Gutenberg University Mainz, Germany Bibliography Includes bibliographical references at the end of each chapters Notes Online resource; title from PDF title page (SpringerLink, viewed July 14, 2014) SUBJECT European Championship (Soccer tournament) http://id.loc.gov/authorities/names/nr2004020057 European Championship (Soccer tournament) fast Subject Sports administration -- Switzerland Social responsibility of business -- Switzerland GAMES -- Gambling -- Sports. SPORTS & RECREATION -- Business Aspects. SPORTS & RECREATION -- Essays. SPORTS & RECREATION -- History. SPORTS & RECREATION -- Reference. TRAVEL -- Special Interest -- Sports. Social responsibility of business Sports administration Switzerland Form Electronic book Author Preuss, Holger, author. ISBN 9783658064709 3658064706 3658064692 9783658064693 9781322171456 1322171459

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