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Streaming video

Title A look at J.C. Penney's identity crisis / produced by Bloomberg
Published New York : Bloomberg, 2013
Online access available from:
Business Education in Video    View Resource Record  

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Description 1 online resource (streaming video file) (4 min.)
Series Business education in video
Summary Jason DeLand, Anomaly Founding Partner, discusses the new ad campaign for J.C. Penney and the outlook for the company on Bloomberg Television
Notes Title from resource description page (viewed Apr. 28, 2014)
In English
Subject Branding (Marketing)
Retail trade.
Genre/Form Television news programs.
Video recordings.
Form Streaming video
Author Liu, Betty, speaker
Bloomberg News (Firm), producer