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Book Cover
Author Qin, Zheng, Dr., author

Title E-commerce strategy / Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li
Published Hangzhou : Zhejiang University Press ; Heidelberg : Springer, [2014]
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Description 1 online resource (ix, 351 pages) : illustrations
Series Advanced topics in science and technology in China, 1995-6819
Advanced topics in science and technology in China.
Contents E-commerce and E-commerce Strategy -- National E-commerce Strategy -- E-commerce Strategy of Industries -- E-commerce Strategy in Enterprises -- E-commerce Strategy under Specific Strategic Environments -- E-commerce Technical Strategy -- The Present Situation and Outlook of E-commerce Strategy
Summary E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Electronic commerce.
Electronic commerce -- Government policy.
Electronic commerce -- Case studies.
Electronic commerce -- China.
Electronic commerce -- China -- Case studies.
Genre/Form Case studies.
Case studies.
Form Electronic book
Author Chang, Yang, 1981- author
Li, Shundong, author
Li, Fengxiang, Dr., author
ISBN 9783642394140 (electronic bk.)
3642394140 (electronic bk.)
3642394132 (print)
9783642394133 (print)