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Book Cover
E-book
Author Schultz, Michael John, author

Title Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition / Schultz, Mike
Edition Second edition
Published John Wiley & Sons, 2013
Online access available from:
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Description 1 online resource (368 pages)
Summary A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing ; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses
Notes Mode of access: World Wide Web
Copyright © John Wiley & Sons 2009
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject Marketing.
Consumer behavior.
Form Electronic book
Author Doerr, John, author
Frederiksen, Lee, author
Safari, an O'Reilly Media Company