1. Insurgent groups and the quest for overseas support -- 2. Power, exchange, and marketing -- 3. From ethnic to environmental conflict : Nigeria's Ogoni movement -- 4. The making of an antiglobalization icon : Mexico's Zapatista uprising -- 5. Transnational marketing and world politics -- App. 1. NGO standards and supporting local movements
Summary
"The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselves. Based on primary document analysis and more than 45 interviews with local activists and NGO leaders, the author shows that support goes to the savviest, not the neediest."--BOOK JACKET