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Author Zaller, John, 1949-

Title The nature and origins of mass opinion / John R. Zaller
Published Cambridge [England] ; New York, NY, USA : Cambridge University Press, 1992
Online access available from:
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Description 1 online resource (xiii, 367 pages) : illustrations
Contents Introduction : The fragmented state of opinion research -- Information, predispositions, and opinion -- How citizens acquire information and convert it into public opinion -- Coming to terms with response instability -- Making it up as you go along -- The mainstream and polarization -- Basic processes of "attitude change" -- Tests of the one-message model -- Two-sided information flows -- Information flow and electoral choice -- Evaluating the model and looking toward future research -- Epilogue : The question of elite domination of public opinion
Summary Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences, and applies it to both domestic and foreign policy, trust in government, racial equality, presidential approval, and voting behaviour
Bibliography Includes bibliographical references (pages 347-357) and index
Notes Print version record
Subject Public opinion.
Attitude (Psychology)
Political psychology.
Public opinion polls.
Form Electronic book
ISBN 9780511818691 (electronic bk.)
0511818696 (electronic bk.)
9781139640916 (electronic bk.)
1139640917 (electronic bk.)
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1139648551 (electronic bk.)