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E-book
Author Couper, Mick.

Title Designing effective Web surveys / Mick P. Couper
Published Cambridge ; New York : Cambridge University Press, 2008
Online access available from:
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Description 1 online resource (xvii, 398 pages) : color illustrations
Contents The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design
Summary A practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory
Bibliography Includes bibliographical references (pages 363-387) and indexes
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Print version record
Subject Internet surveys.
Social surveys -- Methodology.
Surveys -- Methodology -- Technological innovations.
Data Collection -- organization & administration
Internet.
Research Design.
Form Electronic book
ISBN 0511454481 (ebook)
0511456212 (electronic bk.)
0511457529 (electronic bk.)
051149937X (electronic bk.)
0521717949 (paperback)
0521889456
9780511454486 (ebook)
9780511456213 (electronic bk.)
9780511457524 (electronic bk.)
9780511499371 (electronic bk.)
9780521717946 (paperback)
9780521889452