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Author Laird, Donald Anderson, 1897-1969, author

Title How to make people like you : why we don't like people / by Donald A. Laird, Rivercrest Laboratory
Edition Second edition
Published New York : Blue Ribbon Books, 1933
Online access available from:
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Description 1 online resource ( xviii, 200 pages : illustrations)
Contents People we like -- Why we like some people and don't like others -- Basic types of personality : introvert and extrovert -- Are women more unstable than men? -- What underlies unhappy marriages? -- Things which make us angry or afraid -- Suiting vocation to type of personality -- Traits of personality which build leadership -- How biased are you? -- Your feelings of inferiority -- Are you a "yes man"? -- Look to your personality!
Summary "Personality is recognized by the average person as a group of qualities of considerable importance in everyday living and working. It is recognized by most scientists as a very nebulous, shifting thing, difficult to isolate and study. Personality cannot be inspected as can a balance sheet or an architect's drawing. It will not stand still to allow long continued observation; it has to be caught on the run with a rapid lens. It cannot be reproduced by a studio portrait. The present book has not grown out of an overvaluation of personality. The importance of personality in the practical world is recognized, but it is not held capable of supplanting real ability and hard work in bringing achievement and worthy success. Although real ability may be hopelessly crippled by a twisted personality which will not pass inspection, there is no reason to believe that personality can permanently take the place of ability itself. One pitfall of the worship of the "sales personality" is that it has led to an unexpressed attitude that personality by itself is more vital than plugging and capability. That this book is not founded upon an over-valuation of personality as a building stone is indicated by the fact that only about one-third of the work of the laboratory from which this material came is devoted to personality. The chapters of this book are based almost entirely upon the experimental work completed in the Colgate University Psychological Laboratory since the author took charge of the laboratory in 1924. Some of the material has not been previously published. Practically all of it is still hot from the forges of science. It is not possible to give a complete picture of personality, for there are still many problems to be solved in this work, practical problems as well as those concerned purely with scientific method. But the material which is presented covers a wide range of human relationships and should be intensely practical as well as highly personal"--Preface. (PsycINFO Database Record (c) 2015 APA, all rights reserved)
Notes "How to make people like you was first published under the title Why we don't like people."
"The chapters of this book are based almost entirely upon the experimental work completed in the Colgate university psychological laboratory since the author took charge of the laboratory in 1924."--Preface
Bibliography Includes bibliographical references
Notes Also issued in print
Subject Personality.
Personality disorders.
Character tests.
Psychology, Applied.
Personality Disorders.
Psychology, Applied.
Form Electronic book