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Book Cover
Author Walsh, John, author

Title Fernando Enterprises : the marketization of a hobby / John Walsh
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary Fernando Enteprises is a Sri Lankan company which paints miniature figures for use in wargames or for display. The low labour costs available in Sri Lanka means the service is popular in western countries, where the services provided are mostly consumed and the company is flourishing, with 75 full-time painters employed and new custom-built premises available. The service is part of the process of marketization of the tabletop games-playing hobby, which is not a process welcomed by everyone
Notes Originally Published in: Walsh, J. (2013). Fernando Enterprises: The marketization of a hobby. South Asian Journal of Business and Management Cases, 2(2), 125-132. DOI: 10.1177/2277977913509173
Description based on online resource; title from home page (viewed on April 22, 2016)
Subject Entrepreneurship -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 9789351503606 (ebook)