| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
When entering a competitive market alongside large, dominant firms, entrepreneurs can choose to position themselves so as not to be perceived as a threat. This was the strategy adopted by Jeff Hawkins when launching his Palm Pilot hand-held electronic organiser in the shadow of market giants such as Microsoft |
| Notes |
Originally Published in: Chaston, I. (2010). Avoiding a Market Confrontation. In Entrepreneurial management in small firms (pages 113-115). London: SAGE Publications Ltd. ISBN: 9781848600256 |
|
Online resource; title from home page (viewed on April 26, 2016) |
| Subject |
Entrepreneurship -- Case studies
|
|
Strategic planning -- Case studies
|
|
Entrepreneurship
|
|
Strategic planning
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| ISBN |
9781473938915 |
|
1473938910 |
|
