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Book Cover
Author Baack, Daniel W., author

Title : global marketing opportunities and connectivity / Daniel W. Baack, Eric G. Harris & Donald Baack
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challenges to arise
Notes Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Global Marketing Opportunities and Connectivity. In International marketing (pp. 3-5). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354
Description based on online resource; title from home page (viewed on April 26, 2016)
Subject Facebook (Firm)
Social media -- Economic aspects -- Case studies.
Internet marketing -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Harris, Eric G., author
Baack, Donald, author
ISBN 9781506322513 (ebook)