| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
In 2007, Jan Potgieter, chief executive of Massdiscounters, a division of Massmart, had steered Game, one of its general merchandise discounters, into investing far more vigorously in Africa. By June 2010, Game had shown significant growth in both turnover and profit, but Potgieter wanted the company's operations in Africa to become even stronger. This book explains how the company planned for the arrival of new players entering the African market |
| Notes |
Originally Published in: Townsend, S., & Luiz, J. (2010). Game: Competing in Africa's Playing Fields. WBS-2010-9. Johannesburg: The Case Centre, Wits Business School |
|
Online resource; title from home page (viewed on April 27, 2016) |
| Subject |
Game (Firm)
|
|
Strategic planning -- Case studies
|
|
Organizational change -- Case studies
|
|
Organizational change.
|
|
Strategic planning.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Luiz, John, author
|
| ISBN |
9781473964068 |
|
1473964067 |
|
