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Book Cover
Author Feddersen, Timothy J., author

Title A new mission statement for the MBC Corporation / Timothy J. Feddersen & Susan Edwards
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary Dave Williams has taken over as CEO for MBC Corporation and wants to change the mission statement of the company. However, he needs to get approval from four shareholders: a former board chairman, his father and current board chairman, and two members of his own executive team. Williams must navigate the varying dynamics and opinions of the shareholders to gain their buy-in and create a new mission statement that will take MBC on a new path for the future
Notes Originally Published in: Feddersen, T. J., & Edwards, S. (2012). A New Mission for the MBC Corporation. 5-112-002. Evanston, IL: Kellogg School of Management, Northwestern University
Description based on online resource; title from home page (viewed on April 28, 2016)
Subject Mission statements -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Edwards, Susan, author
ISBN 9781473970229 (ebook)