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Book Cover
Author Williamson, Peter J., author

Title BROAD Group : Chinese innovation in the air / Peter Williamson
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary This case explores how the Chinese company, BROAD Group, innovated by taking an existing technology (non-electric air conditioning) and re-engineering it to dramatically improve the energy efficiency and reduce the environmental impact of large-scale air conditioning systems used in applications as diverse as skyscrapers and airports
Notes Originally Published in: Williamson, P. (2011). BROAD Group: Chinese innovation in the air. Cambridge: University of Cambridge, Judge Business School
Description based on online resource; title from home page (viewed on May 3, 2016)
Subject Technological innovations -- Economic aspects -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 9781473974364 (ebook)