| Description |
1 online resource (204 pages) : illustrations |
| Series |
Consumer behavior collection |
|
Consumer behavior collection.
|
|
Business Expert Press digital library
|
| Contents |
Acknowledgments -- Introduction: what store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index |
| Summary |
"In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-á-vis books written by artists, architects, and interior designers, which often lack a solid research foundation, and academic journals articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors draw on both the recent research literature and their own experience in marketing consulting and consumer research"--Provided by publisher |
| Analysis |
Consumer behavior |
|
Marketing |
|
Retailing |
|
Store design |
|
Visual merchandising |
| Bibliography |
Includes bibliographical references (pages 179-197) and index |
| Notes |
Print version record |
| Subject |
Stores, Retail -- Design and construction
|
|
Display of merchandise.
|
|
BUSINESS & ECONOMICS -- Industries -- Retailing.
|
|
Display of merchandise
|
|
Stores, Retail -- Design and construction
|
| Form |
Electronic book
|
| Author |
Garaus, Marion
|
|
Business Expert Press
|
| ISBN |
9781606490952 |
|
1606490958 |
|
