Title Project management in product development : leadership skills and management techniques to deliver great products / George Ellis

Published Amsterdam : Elsevier Ltd., 2016 ©2016

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Description 1 online resource Bibliography Includes bibliographical references and index Notes Online resource; title from PDF title page (EBSCO, viewed September 30, 2015) Subject Product management. New products. Branding (Marketing) branding. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Branding (Marketing) New products Product management Genre/Form dissertations. Academic theses Academic theses. Thèses et écrits académiques. Form Electronic book ISBN 9780128025598 012802559X

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